The many teases and previews have cumulated to this – Stellantis Malaysia has finally launched the Peugeot 408. Locally-assembled, the new generation Peugeot 408 displays a completely new look and comes equipped with the finest of engineering and technology. And it comes in a package that blends elements of a fastback, a wagon and an SUV.
The new generation PEUGEOT 408 is testament to that and is unexpected as it rewrites the rulebook for its segment with a radically different exterior. The dynamic fastback silhouette isn’t just aesthetically pleasing, it embodies a robust feline grace channeled through various styling elements. This captivating form hints at the alluring future design direction for PEUGEOT vehicles to come.
THE NEW FACE OF A NEW GENERATION
From the front, the all-new PEUGEOT 408 introduces the brand’s new emblem, nestled as the centrepiece that harmoniously blends in with the body-coloured vertical slats of the grille. Lighting up the road ahead comes from the all-new PEUGEOT Signature Light – a distinctive, full-LED headlamp cluster incorporating a single, vertical fang-shaped daytime running light strip. The GT trim brings in the latest Matrix LED lighting technology, which features an automatic beam function for optimum visibility in the dark.
Moving from the dynamic side profile towards its slanting roofline, the all-new PEUGEOT 408 hinges are recessed into“Cat Ears” to create an optimal aerodynamic corridor towards the boot lid spoiler. The all-new PEUGEOT 408 boasts a distinctive 3D three-claw, full LED rear that is further accentuated by its inverted cut-out of the rear bumper. This design element, along with the other innovative features, ensures the all-new PEUGEOT 408 turns heads and leaves a lasting impression.
Based on the multi-energy EMP2 (Efficient Modular Platform), the all-new PEUGEOT 408 measures 4,687mm long, 1,859mm wide, and 1,487mm in overall height. With a wheelbase of 2,787mm and a raised ground clearance of 189mm, it gives it a commanding presence on the road.
PURE(TECH) PERFORMANCE
At the heart of the new generation PEUGEOT 408’s exhilarating driving experience lies the new cutting-edge 1.6-litre turbocharged PureTech engine. Combined with an intelligent 8-speed EAT8 automatic transmission, it boasts 218 hp at 5,750 rpm and 300 Nm at 2,000 rpm. Fast and agile, the all-new PEUGEOT 408 sprints from a standstill to 100kph in just 8.8 seconds, offering drivers the chance to experience a transcendent performance at the wheel.
With class-leading performance credentials combined with a dynamic fastback profile, the new generation PEUGEOT 408 is neither a sedan nor a SUV – it sits in a segment of its own as it defies categorisation. Its sharp facets and design elements define the car’s silhouette, which is especially noticeable at the rear, the end of the roof, and the base of the wings.
COLOURS & VARIANTS
The all-new PEUGEOT 408 comes in four evocative colour options – Perla Nera Black, Okenite White, Artense Grey, and Obsession Blue is available with a choice of three trim levels, the Allure, Premium and GT.
The Allure comes with standard 18-inch Granite Grey wheels, while the Premium gets a set of 18-inch Granite Black wheels. Customers can elevate the look with the geometric 20-inch Monolithe Black wheels exclusive to the GT variant, and is equipped with a range of exclusive features as follows:
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- Matrix LED headlights with Automatic Beam
- 3D ‘Claw Effect’ LED Rear Lights
- 3D Quartz Digital Metre Cluster
- Configurable touch i-Toggles
- FOCAL® Premium Hi-Fi System
- 360° Camera
- AGR* Certified Seats with Memory for the Driver. AGR (Aktion für gesunder Rücken) is an independent German association of ergonomics and back health experts.
- Multispot Massage Function for Passenger and Driver
THE PEUGEOT I-COCKPIT DESIGNED FOR YOU
Within the spacious and cutting-edge interior of the new PEUGEOT 408, drivers are greeted by the latest, state-of-the-art PEUGEOT i-Cockpit®. The design of the new PEUGEOT 408’s dashboard is based on a “High Vents” architecture, which positions all primary ventilation outlets at an optimal level to improve the thermal comfort of all occupants in the cabin. Right above the compact steering wheel, drivers will be greeted by a 10-inch digital instrument cluster with available 3D technology and display personalisation options for the GT variant.
A 10-inch central touchscreen, angled ergonomically towards the driver, dominates the centre console. The system boasts customisable i-Toggles, arranged beneath the screen in a row, offering an intuitive user experience. The i-Toggle provides a shortcut to a multitude of settings, including climate control, radio, navigation, and more.
INTERIOR TECH
With PEUGEOT i-Connect, the infotainment system provides effortless everyday use, offering the driver a seamless transition from their smartphone or tablet experience to the car. It features a plethora of customisable preferences for up to eight different driver profiles. The home button, along with its swipe through the menu interface and three-finger tap to launch the application wall provides easy control for the driver.
Developed in partnership with FOCAL®, a renowned French audio expert, the GT variant of the all-new PEUGEOT 408 boasts an exceptional FOCAL® Premium Hi-Fi System. It gets 10 speakers featuring FOCAL®’s exclusive patented technologies, with ARKAMYS digital sound processing, 4 aluminium dome tweeters, and 1 Polyglass centre channel with a new 12-channel 690W amplifier to deliver an immersive listening experience.
The driver’s seat boasts 10-way power adjustment with two memory settings, while the passenger enjoys 6-way power adjustability. Both seats offer an 8-pocket air massage system with 5 selectable. For an extra touch of luxury, the GT variant comes standard with Dynamic Black Nappa Leather for both front and rear occupants.
SPACE FOR MORE
The all-new PEUGEOT 408 offers as standard a two-part bench seat (60/40). On the GT, the two sections can be folded down immediately through two controls easily accessible from the sides of the boot. With the rear seats folded flat, the load capacity increases from 536 to 1,583 litres in the GT, and 1,611 litres for both the Allure and Premium, including an additional 36 litres of storage space under the boot.
Rear boot access is easy with multiple ways to open the motorised tailgate – via remote key fob, by pressing the button on the tailgate itself, or through a button on the dashboard. For ultimate convenience, the GT comes with hands-free access is achievable with a simple foot sweep under the bumper. The tailgate opening height can be customised using the button located on the inside of the boot lid.
FOR A SAFER DRIVE
Adding on from the standard 6 airbags, electronic stability program (ESP) and Active Hood for pedestrian protection across the line, both the Premium and GT variants come with a comprehensive range of latest generation driving assistance systems to make travelling safer and smoother:
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- Adaptive Cruise Control with Stop and Go and adjustable inter-vehicle distance feature.
- Automatic emergency braking with collision warning: Detects pedestrians and cyclists, day and night, from 7 km/h to 140 km/h depending on version.
- Active lane departure warning with lane correction.
- Driver Attention Alert: Driving impairment alert over long periods of driving and at speeds of over 65 km/h, by analysing the micro-movements of the steering wheel.
- Long-range blind spot monitoring (75 metres).
- Rear Traffic Alert: When reversing, it alerts the driver of close-proximity hazards.
- 180° high-definition reversing camera with integrated cleaning nozzle.
- 360° parking assistance with 4 high-definition cameras (front, rear and side).
PRICE & WARRANTY
The new generation PEUGEOT 408 retails at RM 146,055 for the Allure, RM166,055 for the Premium and RM196,055 for the flagship GT. Prices inclusive of a 7-year Warranty* or 200,000km, whichever comes first.
Peugeot’s return to the Malaysian roads has been gaining traction and with the launch of the Peugeot 408 signals the car company’s readiness to get into high gear.
