Every Malaysian knows the Proton Saga, the first-ever Malaysia car produced by PROTON. Now entering its 39th year of continuous production, the Proton Saga, raked in a remarkable 7,855 units in sales last month, marking the best single-month achievement for the model since October 2013. Cumulatively, year-to-date sales for the model have grown 8.8% year-on-year to 42,693 units, setting the stage for a stellar sales year ahead.
Since the first Proton Saga began rolling off the production lines on 9 July 1985, its sales have surpassed the 2 million mark this year, solidifying its status as the most popular model from a Malaysian automotive brand. Today, the Saga retains its position as the mainstay of PROTON’s range of offerings, having proven time and again its reliability and affordability, which remain relevant and resonate well with our target audience over the past three decades.
While the Proton Saga continues to meet market demand, PROTON is working closely with its partner Zhejiang Geely Holding Ltd to explore model enhancement activities from the existing platform. Already, collaborative efforts between the duo have been conducting over the years and continue to accelerate after the establishment of PROTON R&D Centre in China, in April this year.
The upgrading of PROTON’s homegrown models will involve leveraging joint resources with Geely to support the work led by PROTON R&D engineers in Malaysia. PROTON will also be able to enhance its competitiveness by leveraging on Geely’s global footprint.
PROTON rolls out “SAGA-MERDEKA EASY TO OWN” campaign with RM500 cash rebate
In celebration of Malaysia’s National Day and as a gesture of giving back to the rakyat, PROTON has launched the “SAGA-MERDEKA EASY TO OWN” campaign, providing Malaysians an opportunity to own the iconic Proton Saga with unparalleled incentives and exclusive deals throughout the month of August.
During the month-long period, PROTON is offering RM500 cash rebate on the purchase of any Proton Saga model. This rebate is available to all customers, making this iconic vehicle even more affordable and accessible.
On top of that, Maybank customers are eligible for an additional RM200 rebate when the promotional message from Maybank is presented by the customer in any participating Proton dealers. This exclusive offer is available for walk- in bookings made on the weekends of August 10 and 17.
For more information, customers are encouraged to visit their nearest Proton showroom to discover the offers available under the “SAGA-MERDEKA EASY TO OWN” campaign.
