Over 15,000 units encompassing BMW, MINI and BMW Motorrad vehicles have been delivered throughout 2023. This makes it the fourth year in a row that the German automaker is Malaysia’s number one premium vehicle brand.
Not just ICE vehicles, BMW Group Malaysia also delivered 3,600 EVs, cementing the company’s position as the number one premium EV provider. This an impressive 24.5% from of all of its deliveries for the year and accounting for an exponential 136% growth compared to the year before. The move effectively brings the total of premium electrified BMW vehicles on Malaysian roads to nearly 30,000 vehicles – bolstering the future of electrified mobility in the country. Leading the portfolio of electric vehicles from BMW Group Malaysia was the BMW iX xDrive 40, which made its way to over 1,100 new owners in the year 2023.
The BMW brand saw through the successful deliveries of nearly 11,700 premium luxury vehicles in 2023, while MINI, Malaysia’s most sophisticated compact premium automotive brand recorded a formidable growth of 42% with more than 1,700 vehicles delivered. BMW Motorrad, meanwhile, saw an upwards growth of 13%, with over 1,500 motorcycles delivered. These equate to an almost 4% increase in total deliveries across the BMW Group portfolio from the year 2022.
Underpinning the success of the BMW portfolio was the delivery of over 2,600 units of BMW 3 Series in 2023, with the BMW 320i M Sport coming out on top as the premium automaker’s best-seller for the year. Additionally, the BMW X range of Sports Activity Vehicles (SAVs) saw an impressive 4,031 units delivered in 2023, with the BMW X5 cinching the top spot with nearly 1,300 deliveries, followed closely by the BMW X3 and the BMW X4 which both saw over 1,000 deliveries fulfilled throughout the year. Following the introduction of the new, locally assembled variant – the BMW X1 sDrive20i xLine, the BMW X1 series saw encouraging growth with over 500 units having made their way to new owners in 2023.
MINI’s outstanding growth within in the local market was once again attributed to the high demand of the MINI Countryman. The adventurous all-rounder saw 1,086 deliveries fulfilled in 2023, accounting for over 62% of deliveries for the MINI portfolio. On the electrified mobility front, the MINI Electric also continued to grow in popularity 2023, encompassing over 26% of MINI vehicles delivered.
BMW Motorrad also saw an uptake of enthusiasts who sought to Make Life a Ride in 2023, with over 700 riders commanding the roads on new Adventure motorcycles. The success of this segment was attributed to the BMW R 1250 GS Adventure at over 400 units, with the Tour segment following behind at over 200 motorcycles led by the BMW R 1250 RT.
Speaking at the Group’s 2024 business briefing at Auto Bavaria Balakong, Pierre Jalady, Vice President, Head of MINI region Asia, Eastern Europe, Middle-East, Africa said, “There truly has been no better way to close over two decades of the BMW Group in Malaysia than seeing the exemplary performance of our vehicles in the local premium automotive market. We have seen the remarkable growth of our electrifying BMW i fleet, especially through the introduction of the BMW iX1, the BMW iX, BMW i7, the MINI Electric and the first-ever electrified addition in the Urban Mobility space, the BMW CE04. The acceptance of these vehicles allowed us to achieve the title of the Number One Premium Electric Vehicles provider in Malaysia, an achievement that we do not take lightly as it underscores our goal to shape, lead, and future-proof the Malaysian automotive landscape in the years to come with the newest technological offerings from the BMW Group.”
Jalady added that as the premium automaker reflects on its achievements of the past year and set sights on the horizon of 2024, he must extend his highest appreciation to the dedicated teams at BMW Group Malaysia as well as their dealer partner, loyal customers and relevant stakeholders who continue to drive innovation and unparalleled joy of Sheer Driving Pleasure into the future.
BMW Group’s performance in Malaysia reflects that of the brand’s global success with over 2,500,000 vehicles delivered across the BMW Group portfolio worldwide – a new all-time high sales record. The performance of electrified vehicles from the BMW Group portfolio also grew exponentially in 2023, attributing to 15% of overall BMW Group deliveries – underlining the pioneering role the premium automaker has in the electric vehicle segment worldwide.
